Saturday, January 05, 2008

Adams Golf Expands Tour Staff

Is it possible that Plano-based Adams Golf might be thinking of itself as a challenger to the Big Boys (Titleist, TaylorMade, Callaway, Ping, Nike)? That's the first thought that entered my mind when I read the news that Adams has signed Rory Sabbatini and Aaron Baddeley to endorsement deals.

Adams has always had a strong presence on the Champions Tour, with Tom Watson, And Adams has signed LPGA stars in the past, including, currently, Brittany Lincicome. But Adams' presence on the PGA Tour has usually been limited to second-tier players.

But Sabbatini and Baddeley are big names. Both golfers are in the Top 20 in the world rankings.

Golfweek reported:

... the addition of Sabbatini and Baddeley is by far the company’s most aggressive move toward gaining exposure on the PGA Tour.

"We wanted to broaden our brand’s appeal and reach by having a PGA Tour presence," Brewer said. "Business has done well, and we thought we had an opportunity and we took it. Time will tell how big this move is. We’ve got four players on the Tour we're very proud of, and we hope it’s a nice significant move forward for our brand."

Brewer said Adams had discussions with a half dozen PGA Tour players before wrapping up deals with Sabbatini and Baddeley. He doesn’t expect any more PGA Tour signings in the immediate future.

The other two PGA Tour players recently signed by Adams are Tommy "Two Gloves" Gainey and Brad Elder.

Big moves in Plano.

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